Finding inspiration can be a funny thing. Looking back on the things that have inspired me both personally and professionally has been on my mind a lot lately....it must have something to do with the end of one year and the beginning of a new one that causes all this reflection.
Looking back on my days as a college baseball player, I can't help but think about all the times I stayed in the night before a big game and watched the Boston Red Sox 2004 World Series DVD. Aside from being an unabashed Red Sox fan, the story of a team overcoming adversity against all odds and winning a 7-game series after being down 3-0 is just awesome. With their backs against the wall, the team fought back, Dave Roberts stole the most important base in Red Sox history, and the team found a way to win.
What's not to love about this story? I mean I get it if you're a Yankee fan, but come on. When a team comes together perfectly at the perfect moment, no obstacle or challenge seems too big to overcome. Watching that DVD night after night inspired me to be a better leader and a better teammate, and I carry those lessons with me to this day.
So how the hell does this relate to coffee? When Jeff and I first hatched the idea to start Tinker Coffee Co. in early 2014, I found similar inspiration in a beautiful video produced by my personal favorite coffee company: Stumptown. Just like I did with the Red Sox DVD, I would watch this video late at night and get totally fired up about starting our business. The hairs on the back of my neck still stand up every time I watch it.
My personal coffee hero, Duane Sorenson, captures everything I want Tinker to be at about the 7:00 minute mark in the video:
Great coffee does not come as a result of a homogenized or automated set of steps that produces the same thing over and over again. Great coffee is produced by stepping outside the box and introducing craft into each and every step of a coffee's life cycle. Be it harvesting, processing, shipping, roasting, or brewing coffee, taking the time and energy to do things the right way produces something special, something memorable. Stumptown understands this concept completely, and inspires us to follow the same commitment to quality and craft.
What inspires you to be special?